HubSpot CRM und Kundengewinnung

Surfe Search: Generate B2B leads via lookalike search

Written by Frank Welsch-Lehmann | Jan 16, 2025 3:03:41 PM


Do you know this? You're looking for THE perfect lead for your B2B business, but manual research is taking up valuable time. This is where Surfe Search comes in - an AI-driven tool that builds your sales work based on your previous successes.

 

Intelligent customer search made easy

The highlight of Surfe Search is the lookalike search: you simply enter the name or website of one of your best customers and the system automatically finds similar companies. The AI-supported technology Ocean.io is used as a database and provides you with precise, relevant hits.

 

Application example of Surfe Search

In this example, I used my client COMAN software as the basis for a lookalike search:

 

Comprehensive company information at a glance

What data does Surfe Search provide? You get these details:

Company profile

  • Number of employees and company size
  • Head office and other locations
  • Technologies used
  • Annual turnover
  • Industry affiliation

 

Contact information:

The real added value is revealed during contact research. For each relevant person you will receive

  • Position and department
  • Hierarchy level
  • Location
  • Verified business email addresses
  • Mobile and landline numbers

 

Cleverly integrated into your workflow

Duplicate work is a thing of the past. Surfe Search automatically checks whether a company or contact already exists in your HubSpot system. A hover over the data record immediately shows you the colleague responsible - so you avoid overlaps in the sales team.

 

Quality assurance through state-of-the-art technology

Reliable data is the be-all and end-all in sales. That's why Surfe Search relies on several quality assurance mechanisms:

  • ZeroBounce verification for email addresses
  • AI-supported data analysis
  • Waterfall principle for data enrichment

 

Seamless integration with HubSpot

The information found can be transferred to your HubSpot system with just a few clicks. This not only saves time, but also minimizes errors caused by manual data entry.

 

Flexible data management

Want to collect several interesting contacts and edit them later? No problem: simply save them in a list and enrich them later with additional information. The enrichment credits required for this are already included in the Essential and Pro packages.

 

The path to successful prospecting

Imagine you have a particularly successful customer in the software sector. With Surfe Search, you can find other companies with a similar profile in no time at all. The AI not only takes into account obvious characteristics such as industry and size, but also more subtle factors such as the technology stack or company structure.

Surfe Search expands the options for finding new customers on LinkedIn. You can find tips on how to best connect HubSpot with LinkedIn in these articles.

 

Conclusion: A real upgrade for modern B2B prospecting

Surfe Search combines precise data analysis with user-friendly operation. The tool relieves you of time-consuming research and delivers qualified leads directly to your HubSpot system. This allows you to concentrate on the essentials: building valuable business relationships.

In addition to Surfe Search, our customers rely on a variety of other tools (see"The best apps for enriching CRM data in 2025") to effectively expand their master data.